Winery Cellar Door DTC Experience Strategy
My goal is to turn one-time cellar door visitors into lifelong customers for your brand. I use a holistic Direct-To-Customer approach to help you deliver these memorable experiences based on my cross-functional background in winemaking, research, sensory evaluation, fine dining, and sales.
My Process
Audit: Analyse customer experience and understand priorities and broader business plans.
Report: Identify tactical opportunities and areas of improvement.
Strategy: Define key objectives and deliverables.
Execution: Optimise the customer experience from service to narrative to wine glasses, flight formats, food pairing, and events. Design and manage internal training and education projects.
Results & Optimisation: Refine strategy and make adjustments to maximise results.
Restaurant Wine List Development and Management Strategies
Do you want a better wine list but don’t need a full-time Sommelier? Or do you already have the wine but are struggling with sales? I offer personalised wine list development, wine list management, and wine buying services that elevate customer experience and increase sales.
My Process
Audit: Analyse your business, and understand your needs, desired outcomes and resources.
Report: Identify opportunities and areas of improvement.
Strategy: Define key objectives and deliverables.
Execution: Through my extensive network and work experience in SA and Australia, I am able to work efficiently and negotiate pricing, allocations and exclusive offers directly from wineries and importers.
Results & Optimisation: Every wine list is unique and curated specifically to your venue, food menu, and service. Beyond curating your wine list, I provide you with educational and sales strategies and all tools you and your team need to succeed.