Current & Previous Projects
Direct To Customer Experience Strategy Review and Design (Cellar Door and Tours)
- In progress
Direct To Customer Experience Strategy Review and Design (Cellar Door and Tours)
- In progress
Designed brand-specific wine tasting and dining experience for Shaw+Smith Tasting Room
- Developed a bespoke seasonal cold larder menu to enhance wine flights
- Structured catering offerings (pricing)
- Advised on plate ware, cutlery, and glassware selection
- Optimised sequence of service and standard operating procedures
Reviewed and revised existing Tasting Room DTC offerings
- Optimised the format, content and pricing of wine flights and DTC experiences
- Advised on the narrative through the whole customer experience journey
Executed regular staff training sessions
- Implemented revised sequence of service and standard operating procedures
- Developed Cold Larder menu item description and preparation instructions
Designed brand-specific wine tasting experience for Alkina Tasting Room
- Advised on glassware selection
- Optimised sequence of service and standard operating procedures
Reviewed and revised existing Tasting Room DTC offerings
- Advised on the narrative through the whole customer experience journey
Executed regular staff training sessions
- Developed educational resources for the international wine flight
- Advised on successful sales strategies in a tasting room setting
- Implemented revised sequence of service and standard operating procedures
Developed a trade-specific fine wine portfolio for Alkina’s sister estates
- Reviewed and revised pricing
- Negotiated imports and allocations with wineries
- Designed portfolio brochure
Designed brand-specific customer experience journey for David Ridge Wines
- Developed a new, modern-feel website centred around the user experience
- Developed direct-to-customer (DTC) online sales channel
- Created brand and producer specific content
- Designed and implemented newsletter campaign
- Developed private client sales strategy
Designed a bespoke wine list, and beverage strategy coupled with ongoing training and wine list management service for Olive
- Conceptualised venue-specific beverage strategy and wine list
- Successfully delivered the project under short constraints
- Developed educational resources for staff
- Implemented client-specific sales strategies
- Achieved financial targets
- Set up accounts and liaised deals with wineries and suppliers
- Managed wine list and orders
Reviewed and revised the wine list for The Australian Wine List of The Year submission for Good Gilbert
- Reorganised wine list structure and layout
- Advised on pricing
- Achieved the coveted three wine glass award
Designed a bespoke wine list, and beverage strategy coupled with ongoing training and wine list management service for Osteria Polpo
- Conceptualised venue-specific beverage strategy and wine list
- Successfully delivered the project under short constraints
- Developed educational resources for staff
- Implemented client-specific sales strategies
- Set up accounts and liaised deals with wineries and suppliers
- Managed wine list and orders
Designed a bespoke beverage program for The SOHO Supper Club
- Successfully delivered the project under short constraints
- Developed educational resources for staff
- Implemented client-specific sales strategies
- Set up accounts and liaised with wineries and suppliers
- Managed wine list and orders